The way the Social Media has been used by various sections of the people, it has come under criticism to quite an extent. One of such case that I would love to refer was highlighted by a very dear friend on LinkedIn and per his post (copying and pasting as is because he wouldn’t mind) following was noted –
Summary Comparison of Key Social Media platforms based on my experience…
- LinkedIn is for real growth, business collaboration & Prosperity
- Microsoft Teams is for awesome Business collaboration at work
- Twitter is for political anarchy & chaos with radicalism
- Facebook is for social uncertainities & sharing whats least meaningful rather than reading book
- Snapchat for Business is for casual commentary on non eventful Non Business things
- WhatsApp is for Retirement PHDs in Forwards & free calling hours.
- Instagram is for filling the garbage device memory of self glamour.
Where do you spend your quality time of social Collaboration determines your outcome of Day. And Life begins outside it……. when we connect with people around us ! They are most beautiful & Happier than we can dream about anyday !
The interesting part to this is the way people generally use the platforms, it renders the platforms to be evaluated per above perspective. However, I would call it as only a half baked perspective because if effectively used and with selective “Followed” “Followers” combination, it would help you reduce the clutter and use these platforms effectively for your Business Advertisements, Promotions and actual business.
Those who are rely on e-comm platforms would tend to agree on the statement above or say the perspective with which my remark is coming.
Consider this case of cities in India that have these businesses running on WhatsApp. Right from order placement, delivery window and even payments on WhatsApp or to certain extent Facebook. Consider that the small time grocers have their own WhatsApp groups where they advertise their prices and the home delivery window for specific area. Consider that they have cash on delivery or UPI / BHIM apps for making payments to their stores. This is a very effective use of technology at NO or LOW Cost. Many mom & pop shops in India have adopted this approach and running their business effectively.
Similarly consider the Facebook Pages and groups created by Businesses that provide a defined and targeted audience for advertising events and updates with an option to buy tickets or event participation options right from the Facebook Page or the Group. This also provides them with a targeted advertising to their members very effectively. Couple this up with the Twitter, Snapchat, Instagram updates and posts. These effectively create a better and wider sharing platform for the group members or page followers to share the events and updates with larger audience (their followers). This certainly creates a chain effect inviting more page followers as well s group members taking part in the events or buying tickets to the event.
So an effective use of these platforms would certainly help in gaining mass footfall for an ecomm shop or even services platform. With say 1:1000 conversion ration, a 100,000 footfall would get you 100 conversions resulting in business to kick start your revenues. Yes and you can effectively do that without fishing out even a single penny from your advertising & Marketing Budget.
LinkedIn precisely is a more effective platform for the professional exposure for the business at a larger scale and when they are trying to focus the talent. This certainly wouldn’t be a platform to advertise or attract customers unless the audience is Business houses aka Corporates.
